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DIGITAL MARKETING
With digital marketing, businesses have increased brand lift by 31% globally.
Through online media channels such as search engines, websites, social media, and online content, an integrated digital strategy will help you reach a larger audience who are most likely to buy your brand.
We can walk you through the various cross-channel digital marketing channels and methods and help you tailor a winning purpose-driven digital marketing campaign plan. Let your brand voice be heard by your target audiences and ultimately generate greater marketing returns.
GOOGLE ADS (SEM)
Google Ads is a prevalent way to market your products and services online, with Google search inquiries increasing by 40% this year alone. Google's search engine has witnessed a 20% surge in customers looking for information online, revealing Google Ad campaigns must be relevant to brand voice, campaign roadmap, and company goals, so they must accurately target the right keywords and trending topics.
We recommend implementing a holistic digital strategy that incorporates your Google Ads campaign with other consumer touch points, such as your social media strategy, influencer marketing and SEO, to best assist you in growing your brand.
Market Research & Target Strategy Build
We help you conduct a deep analysis to identify best ranking areas for brand-driven topics, competitive landscape, and content strategy.
Keyword Development & Execution
With essential campaign goals in mind, we will develop your custom keyword content, with both popular and untapped topics for maximum result optimisation.
Result Tracking & Optimisation
We believe in monitoring campaigns as results roll in, where continuous analysis and SEO improvements will boost your rankings on Google for the best performance.
SEARCH ENGINE OPTIMISATION (SEO)
You have the product your potential customers are looking for. How will they find you?
Let us help you build a strategy that consistently delivers traffic, leads, and customers with the appropriate SEO strategy, ensuring your website is constructed on a solid SEO foundation and that all technical elements are fulfilled.
Your website should be built by a team that is knowledgeable with best practices to optimise your SEO and induce successful business growth. A well-executed online marketing plan can help you build a strong online presence and increase traffic to your website, and we're here to help you reach your business goals.
SOCIAL MEDIA MANAGEMENT
Social media management focuses on creating engaging content that captures the attention of customers and KOLs and encourages them to share it with their social networks.
Your brand need a team that knows how to capitalise on changing platform trends while spotlighting your brand's unique personality through creative and fitting content. Any brand who wants to expand its online presence must invest in social media management, and we are here to help you build engaging content that will grow your followers and community impact.
Top Social Media Statistics
2022
Product research is why 76% of users access social media
49% of customers say they are likely to purchase from advertised brands
The average user browses 7+ different social networks each month
SOCIAL MEDIA ADVERTISING
Targeting relevant audiences based on demographics, interests, and other personal traits on platforms.
When done with a right strategy, social media advertising can be transformational in helping you achieve your business growth objectives, whether it be attracting exposure and traffic, generating leads, forging online to offline connections , creating brand awareness, or increasing sales turnover.
By identifying and targeting relevant audiences and while optimising advertisement performance throughout the campaign to maximise results, we will assist you in creating winning ad campaigns that will create high CTR and boost interaction with potential customers.
YOUTUBE VIDEO MARKETING
87% of marketers state that video marketing has helped them increase traffic.
Video content marketing is versatile, scalable, and can offer you a powerful edge over your competitors when executed well. It can be used to advertise a product or service launch, enhance consumer engagement, and expand your reach on social media.
Suitable to any brand from market newcomers to established brands, incorporate your brand story into your growth strategy with us for a powerful boost to your business sales, conversions, and brand image.
Brand Positioning & Strategy
Strategise the best positioning angle
Video Concept & Storyboarding
Develop your brand voice via impactful story telling
Personality Matching
Find ambassadors and representatives from key influencers
Planning & Production
Finalise filming from production team to venue and props
Post-Production Management
Align content with brand personality and key visuals
Exposure & Reach
Let the world know! Broadcast to the right audiences
PAID MEDIA ADVERTISING
It's not always enough to have a compelling campaign with copywriting and visuals; ads must also be displayed in the right places, at the right time, and with the proper frequency to reach the right audiences.
We can aid your brand in choosing suitable media partners and platforms to place your ads across a variety of organic marketing mediums, including personalised articles, social media posts, advertorials, affiliate banners, and product placements, best paired with social media and video campaigns as an integrated digital campaign.
PRESS EXPOSURE
Favourable media coverage is a powerful tool in marketing strategy. It portrays your brand in a positive light by presenting the credibility, expertise, and image you want to communicate to your target audience. Due to third-party credibility and social proof, positive media coverage can have a significantly higher impact on your company image than ads, presenting your brand as a key thought leader in the market.
Let us help you identifying and implementing a press exposure strategy, best combined with additional marketing activities such as video or social media campaign.
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INFLUENCER MARKETING
Increase your brand's awareness and reach and build trust within target communities via influencer and KOL marketing to enrich your brand's content strategy and credibility.
We help you strengthen your SEO, ROI, and bottom line to win long-term partners and endorsers, ultimately boosting purchases decisions and sales.